PROJECT marketing & management

Property Boutique has successfully delivered many new property developments across the Gold Coast and greater South-East QLD. We can assist from acquisitions, research and site finding, providing list of trusted consultants, coordinating consultants during the approval process and tendering of build.

Strategic Marketing & Sales Management Overview

• Target Market Definition: Precise identification of key demographic segments and optimal price points to ensure alignment with market demand.
• Design & Planning Review: Comprehensive evaluation of project plans to guarantee the final product resonates with the intended audience.
• Specification & Finish Review: Detailed assessment of finishes and inclusions to maximise buyer appeal, support target sales outcomes, and minimise time on market.
• Marketing Strategy Development: Formulation of a tailored marketing plan to effectively position and promote the project.
• Database Engagement Campaigns: Creation and execution of targeted EDMs (Electronic Direct Mail) to re-engage and convert existing database leads.
• Creative Asset Coordination: Collaboration with graphic designers and rendering teams to produce compelling marketing collateral.
• Digital Marketing Campaigns: Development and implementation of geo-targeted digital advertising across platforms including social media, Google, and YouTube, leveraging demographic and interest-based targeting.
• Agent Collaboration Models: Working in partnership with external selling agents and buyer networks through conjunctional and channel agent frameworks.
• Buyer Management & Communication: End-to-end management of buyer engagement, providing consistent updates from sales through to project completion, handover, and defect resolution period

RECENT projects